What's the Story? A Proposed Approach for the Evaluation of Experimental Interactive Narrative

Evaluation of experimental digital narrative often focuses on the overall user experience. While this is important, we recognise the need for more granular forms of evaluation to measure the e cacy of individual digital narrative delivery techniques. These continue to grow in variety as authors explore di erent approaches to telling stories using interactive media. In this paper we propose a multi-layered evaluation methodology based on the principle of deconstructing an interactive narratives internal fabula and story. This is followed by three separate stages of interview for collecting evidence of the e cacy of di erent techniques used within story payloads to deliver content. This proposed methodology shows early promise, and potentially provides a means to identify the individual e cacy of techniques within a wider digital narrative.